KENEI Pharmaceutical Co., Ltd.

KENEI Pharmaceutical｜Bringing Pharmaceutical Expertise into Everyday Family CareKENEI Pharmaceutical Co., Ltd. (“KENEI”) was founded in Japan in 1946 and has long been dedicated to pharmaceuticals and healthcare. Building on decades of manufacturing experience and quality management expertise, KENEI continues to extend its pharmaceutical know-how into products designed for everyday life.

Guided by its philosophy of “Creating Medicines of True Value” (価値ある薬づくり) and the belief that “Those who bring the greatest happiness to others will themselves find the greatest happiness” (もっとも人を幸せにする人がもっとも幸せになる), KENEI develops products with a strong focus on quality, convenience, and real user needs. By listening to ideas such as “It would be great if a product like this existed,” the company transforms needs from both healthcare settings and daily life into practical solutions.
 

Making the Simple Exceptional.

Behind even the simplest everyday products lies careful attention to ingredients, quality, manufacturing processes, and ease of use. Drawing on decades of pharmaceutical expertise, KENEI turns professional standards into reliable care products that naturally fit into everyday life.

Since 2025, Holy Young has partnered with KENEI to introduce selected cosmetic and pharmaceutical products to the Taiwan market, bringing Japanese pharmaceutical expertise and everyday care concepts to local consumers.

Baby Vaseline Series｜Simple Everyday Skin Care for the Whole Family
The Baby Vaseline Series is one of KENEI Pharmaceutical’s representative product lines that brings pharmaceutical expertise into everyday family skin care.

Formulated with highly purified white petrolatum refined through multiple purification processes, the series features a simple formula designed to support daily moisturization and skin protection.

When applied, petrolatum forms a protective layer on the skin surface to help reduce moisture loss and maintain soft, moisturized skin. It can be used on the lips, cheeks, elbows, knees, hands, feet, and other areas prone to dryness, and is also suitable for everyday moisturizing after cleansing, during seasonal changes, or in air-conditioned environments.

With simplicity and convenience at the heart of its design, the series can be flexibly incorporated into the daily skin care routines of babies, children, adults, and the whole family according to individual skin needs.

The products are available in convenient tube packaging, including compact lip-care formats. The tube design allows users to dispense only the amount needed while reducing repeated direct contact with the product compared with conventional jar packaging. Its easy-to-spread texture also makes it convenient for both home use and on-the-go care.

Starting with something as simple as petrolatum, KENEI makes the simple exceptional. With pharmaceutical expertise and a commitment to quality, the Baby Vaseline Series supports everyday skin care for the whole family.